If you haven’t read my post on “Marketing your art online for free“, start there. This post is a follow-up to my post about “Low Budget Marketing,” and I’ve complied a list of even more ways to prompt your business!! You can never have enough promotion and exposure to new audiences. Always let people know who you are and what you do, but don’t be cocky about it!
Ask for and/or post your testimonials and feedback! I’ve noticed a trend over at Etsy where sellers often have their customer feedback posted in their listings, on their profiles, or shop announcements. This is a great idea because it helps people find it right away without searching if they are unfamiliar with the site. Don’t be afraid to ask a repeat buyer for a testimonial either, use this for your own personal marketing, be proud & sing it loud!
Guerrilla Marketing. Don’t do anything illegal but if you have some extra dough to spend, head over to Moo.com and get some stickers made! Stick them EVERYWHERE! Coax your friends to stick them on their cars, on receipts, light poles, drive-thru menus and whatever else you can think of. People will start wondering who you are and Google you.
Upload a video to YouTube. Create a simple slideshow of your products, or a short film and upload that bad boy! If you are super crafty, and your business allows for it – make a fancy tutorial and promote your business and products in the video. Use relevant keywords so your video can be found. Your computer probably came with software to create a video, or you can download something for free that will get the job done. If you aren’t that tech savvy see if you have a creative friend who would be willing if you provide the talent and the content.
Become a walking billboard. Make a shirt with your business name and web address on it. For as little as ~$15 and a few hours of your time– walking around the mall you could potentially expose your brand to to hundreds of people. The catchier the design, the more interested people will be in finding out what it’s all about. Why not even make a few for your friends to show off? Maybe I will write a tutorial soon about creating a stencil and putting it on a t-shirt, as I often make my own shirts.
Word of Mouth. The more people you share your passion with the more you are etching it into their brain. The next time a friend of a friend needs a photographer, you should pop up and BAM! a referral. Whether you’re an awesome painter or a jewelry maker– make sure that your friends know you mean business and remind them if they know anyone who might be interested to send them your way!
Spread the free love. Have you thought about a giveaway, or tiny samples of your art. The ACEO (Art Card Editions & Originals) movement is going strong. Artists all around the world create little miniature “trading card” sized works of art, and sell them anywhere from $3 to $10, depending on the artists. The listings on Etsy and Ebay can be overwhelming. Why not create a few, sell the originals and make prints to hand out as freebies. Advertise your giveaway in online forums and your blog to get people excited for a chance to win an original something by you.
Create an Email Signature. This is an easy one and takes less than 5 minutes. Create an email signature with your name, contact information, links to your websites, and what you do. It doesn’t matter if you are emailing your mom, your doctor, or your bill collector – everyone should know that you have a business, talent, or service to offer. Don’t be shy.
Offer Coupons. Just do it. Cut your profit a tiny bit and give someone a break. You never know how many people are ready to buy but are just waiting for the bargain. People will be more inclined to come back and pay full price instead of waiting next time! I always offer a coupon with every sale for a repeat buyer.
Have a Sale. Go with the flow! How often do you wait until the sunday paper comes out to go shopping? What about black friday or cyber monday sales? No matter the season, there’s always a reason to mark down your most popular product, or offer a buy one get one deal!
Stay Fresh. Add new product listings to your store as often as you can. Variety is the spice of life. The more you have to offer the more likely you are to find a buyer. Keep your shop full of new things, and never stop thinking up ways to improve your art or product, customer service.